The Male Gaze

Throughout this video we are presented the story from the perspective of a heterosexual male. All of the women in this video are wearing skimpy and minimal clothing, where as the men appear to be in suits and are a lot more formal and smart. At the start we are shown a shot following the woman's movements through the hallways and the up the stairs, in a establishing shot. Her sultry appearance almost suggests she is leading us towards trouble, the woman's sexuality is portrayed in a negative way and shows her to be 'dangerous'. We can also see from this shot that the setting is dark and appears to be in an old, almost haunted and eery looking house which adds to the idea of danger.

We then move on to see the woman lying on the bed, in only underwear whilst the man sits by the side (the male is still fully dressed). This is shown through a two shot where we can see the relationship between the two characters. This presents the idea that a women are simply objectified to look at and that the male has dominance over the woman, as she appears to look very vulnerable and weak in this scene. We are then shown an almost identical image to this, however with another man and woman and slightly different setting. Again the woman is wearing minimal clothing and lying on the bed where as the man appears to look smart in a white shirt. This reinforces the idea of male dominance over the women. The women are also wearing black, a more dark and sinister colour where as the men are both dressed in white, these two colours together may suggest that the women provoke the men, also adding to the idea that women's sexuality is seen as 'dangerous'.

The idea that the female only exists in relation to the male is also seen in this video. For example, when the two men are sitting on the bed we can see that they are awake and thinking about something, where as the woman are asleep and show no expressions (also creates the idea of objectifying women). We can infer from this that the two men are thinking about something provoked by the women, which is the only reason that the women have a role in the video, to entertain and satisfy the men and to cause them problems. This presents 2 ideas from the male gaze: that women are objects and are only there for the enjoyment of the male and that women's sexuality is 'dangerous'. This denies the women human identity in the video, as they wouldn't exist in the video if it weren't for the presence of the male.
We are also shown several more shots of women walking in groups, who are again dressed in provocative and little clothing. Most of these shots are seen in slow motion which makes the images seem more sexual and presents the women to be more sultry.  Furthermore, later into the video, there are several shots where the women are underwater, the idea of wet skin and the slow motion shots underwater again make the scenes more sexual and allow us to focus more on the movements of the women again objectifying them.
All the women in this music video are dressed in dark, predominantly black clothing. This colour presents something dark and sinister and makes us associate the women with trouble and danger.